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Semi-government · Saudi Arabia
Sela
Sela is a PIF-owned Saudi company building and operating live experiences, events, and visitor-facing venues across the Kingdom.
Our role
AI partner across operations, data unification, and visitor-experience programs. We bring Sparks → Launch → Orbit inside Sela's highest-velocity initiatives.
Scope
Stakeholder engagement across venue operations, CX, and data teams. Diagnostic of fragmented visitor and operational data. Roadmap and delivery of AI quick wins.
Outcome
Unified data pipelines, measurably faster operational decisions, and a roadmap tied to Sela's growth agenda.