The Work

Most engagements live under NDA.

Across giga-projects, government entities, and large enterprises in Saudi Arabia and the UAE, the work happens under non-disclosure. The two engagements below are the ones we can talk about.

The Work

Some engagements we can talk about. Others sit under NDAs.

Here are a few we can.

See all engagements

Semi-government · Saudi Arabia

Unifying visitor data across an event portfolio

The chaos: Multiple venues, ticketing platforms, and F&B operators — each with their own data, none of it talking.
The Sparks: 4-week diagnostic across venue ops, marketing, and CX. Mapped the journey end-to-end. Identified the highest-value quick win: a unified visitor record across ticketing, arrival, and in-venue touchpoints.
The Launch: Single source of truth for the visitor — shipped within a single quarter.

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faster operational decisions

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Federal entity · UAE

From 40+ data silos to one decision layer

The chaos: Forty departments, forty systems, no shared definition of a constituent. Reports contradicted each other weekly.
The Sparks: 6-week diagnostic. Diagnosed the data ownership conflicts, mapped the decision bottlenecks, identified three priority departments for the first Launch.
The Launch: Unified reporting layer across the three priority departments. Leadership now sees one version of the truth, daily. Report turnaround cut from weeks to hours.

reduction in time waste in the first month

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Curious about an engagement we can't show you publicly?

Thirty minutes with one of our principals. We can talk through patterns we've seen — anonymized — and tell you whether Sparks is the right fit for what you're facing.

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